Hello!

I'm Shawn Low, a digital marketing professional based in Singapore.

Tell me more

About Me

Digital + Marketing

Focused on crafting impactful digital campaigns and publishing engaging content, I use technology and data to propel your business forward. My mission is to transform your brand's online presence into measurable success, delivering strategic, results-driven solutions that make a lasting impact.

Started in

2015

Marketing communications

Industries

5

Hospitality, financial services, education, tech, legal

Roles

5

Marketing, Brands, Communications, Design

Current role

Hospitality

Digital Marketing & E-Commerce Manager

Read more below

Experience

Whether leading projects or managing teams, I bring cross-functional expertise across three key areas of marketing.

Brand Awareness

Increase public recognition of your brand or products online.

Lead Generation

Attract potential customers and convert them into leads for your business.

Customer Retention

Maintain relationships with existing customers for continued patronage.

Skills

Specialities

I specialise in four key areas: website and content management, search engine optimisation, and MarTech. My expertise in graphic design and web development enables me to tackle content challenges, resolve technical issues, and deliver effective strategies for marketing teams.

Web and digital operations
Search engine optimisation
Content production
Marketing automation and analytics
Web and Digital operations

Web Producer

Oversee web governance, content production, and digital marketing with a focus on user experience.

  • Develop campaign webpages or eDMs
  • Create lead generation web forms
  • Update assets and page layouts
  • Lead development cycle
Tools and platforms used
  • CMS platforms: Adobe Experience Manager, Sitecore, Drupal, Wordpress
  • Email platforms: MailChimp, APSIS
  • Project management tools: Jira, Trello, Asana
  • Others: Figma, VS Code (HTML, CSS, JS)
Return to Specialties
Search engine optimisation

SEO Lead

Ensure websites are visible in search engines and content is optimised to user search queries.

  • Conduct keyword research and ranking analysis
  • Conduct technical audit and fix implementation
  • Review backlink audit and recommendation
  • Manage webpage and content optimisation
Tools and platforms used
  • Search engines: Google, Bing, Yahoo
  • Google Trends, Google Analytics, Google Search Console, Bing Webmaster, Adobe Analytics
  • SEO Tools: Ahrefs, SEMRush, SEOClarity, Screaming Frog
Return to Specialties
Content production

Content Manager

Deliver content across all touchpoints by managing design teams, production crews, and QA processes.

  • Develop content strategy and distribution plan
  • Manage content calendar and timelines
  • Create library of assets and templates
  • Editing, copywriting and designing
Tools and platforms used
  • Social media: Facebook/Meta, Instagram, TikTok, LinkedIn, YouTube
  • Adobe Creative Cloud: Photoshop, Illustrator, InDesign, After Effects
  • Video: Final Cut Pro, CapCut
Return to Specialties
Marketing automation and analytics

MarTech Analyst

Use technology to track performance, improve processes, and develop test cases.

  • Conduct trend monitoring in web or social media
  • Track website performance and user events
  • Manage A/B testing and analysis cycle
  • Improve audience or device targeting
Tools and platforms used
  • Adobe: Adobe Analytics, Adobe Launch, Adobe Target
  • Google: Google Analytics, Google Tag Manager
  • Microsoft 365, Microsoft Power Platform
  • CRO: Hotjar, VWO
Return to Specialties

Testimonials

Responsible, dependable and hardworking are some of the words I would use to describe Shawn as a teammate. Working on campaigns with him has always made it easier on my job as a campaign manager. He often takes challenges head-on and I can count on him when it comes to clearing roadblocks and problem-solving issues. Well done Shawn!

Vanessa M. P.

Marketing, AIA Singapore

It is a pleasure to work with Shawn on customer promotions and product launches' website requirements. He is a determined business driver who never fails to deliver campaign and product launches website requirements on time. He is also confident in suggesting and driving changes to improve customer experience.

Seow Wee C.

Marketing, AIA Singapore

Thank you for your overflowing enthusiasm in getting work done. Not just doing the job, but getting it done right every time. The work you did on the content hub exemplifies how you always take the initiative to explore what’s best for the business, in a very collaborative fashion. Working with you has always been a joy because you are always so reliable. Do pace yourself, and rest when needed as that will help you go a longer way.

Shermeen C.

Brands, AIA Singapore

Awesome work on the new programme updates to the website! You have managed the coordination with various stakeholders tactfully and highlighted relevant issues for my input. I think you have reached a performance milestone in being able to manage stakeholders independently and bring about consensus. Good job!

Royson P.

Corporate Communications, Singapore Institute of Technology

Clients & Companies

Get in Touch

Have an opportunity to share? Happy to explore new projects!

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