The client is a payment provider of institutional-grade digital asset custody and wallet infrastructure, with speciality in Multi-Party Computation technology and regulatory compliance. Their solutions are catered towards businesses looking to bridge legacy banking and modern digital finance. They serve over 200 institutional clients, including hedge funds and exchanges.
Financial Services
Email Campaign
2 Months
NDA
The client had developed a new high-performance on-ramp/off-ramp solution on the platform, and wanted to leverage the brand’s upcoming anniversary as a strategic catalyst for launching the product. The objective was to position this product as the definitive tool for global payment agility and instant liquidity, targeting high-intent decision-makers. By integrating exclusive anniversary benefits into a email marketing campaign, the brief aimed to transform a brand milestone into a conversion lead generation engine, securing commitment from top-tier prospects.
The email campaign consisted of three phases over a 5-week launch window. Each phase had a unique objective, creative direction, and sending frequency apart from the standard newsletter. The subscriber list was also reviewed and segmented, allowing for more targeted variants and tailored messaging.
Emails sent
Deliverability rate
Average open rate
Click-through rate (Teaser)
Click-through rate (Launch)
Click-through rate (Post-event)
High-intent visitors
MQL-to-SQL Conversion
Unsubscribe rate
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